Services

Writing to healthcare audiences carries unique challenges – often turning complex and technical information into something  emotionally tasteful and intellectually digestible for audiences. Following a classic story structure by creating conflict, building tension, and offering a brand solution is our formula for developing compelling narratives. In short, making sure the brand narrative is strategic and highly engaging .

New business proposals, including RFIs present the unique challenge of showcasing an agency’s crowning achievements, culture and belief systems—all in a brief and often constrained document. Regardless, the RFI should always tease and excite, advancing the agency to the next stage of the pitch process —helping to get your agency through the door.

If content is king, then data analytics is queen. In today's world, we have access to any and all data, allowing us to make smarter, more efficient and targeted choices. For the last six years, we have been on the forefront of the understanding of how HCP behaviors impact marketing decisions and opportunities. We have helped companies shorten the sales cycle, identify white space HCPs and uncover opportunities for enhanced engagement. 

Educational campaigns not only play a huge role in creating demand for brands, but in helping patients manage their diseases more effectively, ultimately leading to greater patient satisfaction and better health outcomes. This is a big task, that carries the responsibility of crafting language that will speak to audiences in a way that is both informative, inspiring and ultimately leads  to taking appropriate action.

  Believe it or not, visitors to your website decide whether they will explore further within a matter of seconds. From UX to you and your business needs, our keen eye for aesthetics, compelling content development and advanced programming and analytics are key to creating a great experience for you and your customer. 

  The writer Denise Skekerjian once said, “The person who can combine frames of reference and draw connections between ostensibly unrelated points of view is likely to be the one who makes the creative breakthrough.” This observation is so true when it comes to running workshops where we take a holistic and highly disciplined approach to promote collaboration among constituents that results in rich and robust brand positioning and messaging.